Tuesday, October 02, 2007

Hail to the Thief, Again

Everyone's favorite band to claim to like is giving us all more reason to claim to like them. Radiohead's next album, In Rainbows, which will be available October 10, will be released for download on their website. The price? You choose. Any price will do, according to Radiohead, including $0.00.

In a tip of the hat to the music sharing community, the band, whose contract with EMI has lapsed, is testing the power of the internet media revolution, and the good will of its fans. What price will you choose?

That's the question keeping media companies up at night, as all media becomes downloadable, shareable, free. What price will consumers choose? Only Radiohead may know.

from BBC News

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