I’ve been reading a lot about business creation and management lately, and one theme that pulses through my selections is: Get Meaning.
If your business doesn’t have meaning, doesn’t aspire to something greater than making payroll and profit, it will likely stagnate and fail. If you’re starting a business, make sure it is meaningful. If you are managing a stagnated business, imbue your work with new vision, new meaning.
I’ve also been thinking and talking a lot lately about vocation, in both uses of the word - what we do for a living, and what we ought to do; and how those two meanings interact. My friends and I are in our 20s, after all, and these are the usual questions. But it seems that such questions are becoming ever more applicable to people of every age. Markets are tumultuous and people switch occupations now more than ever.
In a labor market with such uncertainty there are no more company men, no career women, no lifelong workers. Everyone is an independent contractor, an entrepreneur. You are managing a small, extremely adaptive start-up: The You Venture. And managing this start-up is your de facto vocation: it is what you do.
So the big idea here is: if your start-up is going to be successful, just like any other business it must be animated by a deep and lively meaning. Something you believe in. Passionately. Something that will sustain you. Something that will fill your chest with enthusiasm and your voice with delight.
Then you will have your guide through this treacherous labor market. If you keep this meaning in mind and set your course by it like a compass, the start-up that is your vocation, the venture that is you, will be successful for the person to whom it matters most.
You.