Friday, March 13, 2009

Socially Proactive Business, noun

Socially Proactive Business, noun: A business whose success is directly and inextricably tied to the alleviation of a social ill, and/or the continued improvement of that societal cirumstance.

Sample Usage: As more and more customers buy jewelry from the Socially Proactive Business "Acholi Beads", the company has to buy more beads from war affected women in Uganda at fair trade prices, so more families escape poverty.

Origin: Coined right here on this blog. See here.

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